Command went from
less demonstration to more inspiration.
3M Command – TV + Digital Videos
Showcase all the new Command strip hanging products. Strategy was to get younger, more varied people to see use in more ways based on expansion of overall product line. Commercials focused on college students, suburban and urban holiday decorating in the US and Mexico plus introducing new bath products.
BACK TO COLLEGE | TV :30 – Dorm decorating to the max with no damage removal.
HOLIDAY | TV :30 – Holiday festivity inside and out up to -20º.
Taking Command from demo-mercial to decor-tainment.
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INSPIRATION
Show how Command decorates a dorm.
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DEMONSTRATION
Command has a hook for all reasons.
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CELEBRATION
Put up and take down anything easily.
COMMAND BATH | PRE ROLL :15 – A new way to organize everything in your bathroom without slippage.
HOLIDAY MEXICO | TV :20 – Advertising in Mexico for the first time.
Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.