Too much information is often asked for
when applying for a credit card.
Credit One Bank – Television, Digital + Social videos
This campaign is built around common places we go to often, exaggerating how much information we often feel like we have to share to apply for a credit card, now made easy by Credit One Bank. Cost Per Acquisition Performance improved 45%.
Too Much Information | Supermarket :30 – Checking out with a nosy checker.
Too Much Information | Movie :15 – Buying popcorn from a curious concessionaire.
Too Much Information :15 | Restaurant – Ordering lunch from a snoopy server.
The breakdown of sticky FINANCIAL creative content
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HOOK
Funny exaggerated situation.
-
SELL
Easy application process.
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CUSTOMIZE
Show credit cards options.
Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.