“At Dyson, we refuse to settle.”

Dyson – TV, Digital Videos + e-commerce website.

The brand saw a 270% increase in return on their marketing investment by selling in a new channel – Direct-To-Consumer. The campaign included TV, multiple videos, and a focused micro-site. It also achieved a 35% lift in sales at retail.

DC 40 DTC launch TV and e-commerce site

DC-40 | TELEVISION :60 – STRATEGY: Spokesperson and founder James Dyson connect the company mission to why-to-buy.

DC-59 | TELEVISION :60 – STRATEGY: James Dyson tells the story of the superior technology of Dyson cordless vacuums.

Making Dyson a Direct-To-Consumer brand.

  • COMPARE

    Side by side shows superiority.

  • SHOW

    Demonstrate how it cleans everywhere.

  • CLOSE

    Sweeten the deal, add detail and easily order.

DC 59 DTC launch TV and e-commerce site

DC-59 TV :60 – Spokesperson and founder James explain cordless technology.

DC-59 eCommerce site – Replay commercial, offer, technical specs, video broken into testimonial and technical videos.

Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.