Equifax Complete monitors
everywhere you can’t be.

Equifax – TV + Digital Videos

Campaign deployed two unique opening strategic approaches to connect with people concerned with monitoring their credit changes and overall identity protection.

EVERYWHERE | TV/DIGITAL :30 – STRATEGY: The digital version of people is vulnerable – FEAR.

GROWN-UPS | TV/DIGITAL :30 – STRATEGY: Another smart choice adults should make – RESPONSIBILITY.

The building blocks for performance creative.

  • HOOK

    Special effects visualize the problem

  • PROMISE

    Graphics reinforce the solution.

  • REFLECT

    Show situations of responsibility.

Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.