HOW DO YOU BREAKFAST?

Hamilton Beach | Breakfast Sandwich maker – TV + Digital Videos

From an unassuming teaser video that caught on to a viral wave, this project went on for several years creating commercials, including spin-off Breakfast Sandwich Maker Dual, and Breakfast Burrito Maker. It’s still selling strong – 1 million+.

Youtube teaser video seen by nearly half a million people set the stage for a hit product imitated but never duplicated.

Launch TV creative strategy played with a simple question that gets you to think about your first meal of the day.

The building blocks for successful RETAIL driving creative.

  • DEAL

    $5 off $24.99 makes it irresistible.

  • PROMISE

    People deliver the proposition.

  • EXTEND

    Success spawned new products..

Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.