Showing future house damage
drives leads in the present.

Leaf Filter – TV + Digital Videos

Launch cross screen Direct-To-Consumer campaign for lead generation. Roof-to-foundation creative focuses on issues clogged gutters cause with the structural and safety benefits and ease of installation Leaf Filter provides, anchored by sincere customer testimonials.

BROADCAST TELEVISION: Campaign launched 5 years ago is still the control.

DIGITAL VIDEO: Short and sharp message harnessing best testimonial bites.

The building blocks for driving LEADS in service content.

  • PROBLEM

    Set up future issues when gutters are clogged.


  • PROVE

    Testimonials and transferable lifetime warranty.

  • PROMOTION

    Sweeten the deal with an offer to drive urgency.


 Work represented in case study was created and produced at other agencies in collaboration with partners from HomeWork.